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    Brand guide / v1.0

    Happy Senior Pet

    Editorial, warm, and trustworthy. The HS monogram carries the heritage, the sage dot adds a quiet companion signal. The system is built for small sizes, light and dark contexts, and print.

    Download package

    • • logo-mark.svg · logo-full.svg · logo-stacked.svg
    • • logo-full-light.svg · mono black/white (mark + full)
    • • All SVGs are 100% vector, transparent background
    • • For EPS/PDF, convert the SVGs with any SVG-to-EPS tool — SVGs are authoritative

    Files live in /public — right-click save or fetch from happyseniorpet.com/logo-*.svg

    Logo

    Lockups

    Mark — HS Monogram

    Icon only. Favicon, social avatar, app icon. Minimum 16px. Sage dot is 13% smaller than previous, 1.8px closer to terracotta for tighter integration.

    /logo-mark.svg

    Full — Horizontal

    Primary lockup for header, brochures, documents. Breathable gap between monogram and wordmark (20px units). Minimum 80px wide.

    /logo-full.svg

    Stacked — Centered

    For square spaces, packaging, stamps. Monogram top, wordmark centered below. Gap 20px units, viewBox 128×196. Minimum 48px wide.

    /logo-stacked.svg

    Full Light — on dark

    Terracotta monogram keeps color, wordmark switches to Cream #F4ECD9.

    /logo-full-light.svg
    Mono black

    Monochrome Black

    Single ink for emboss, fax, single-color print. Terracotta and sage → #000.

    /logo-full-mono-black.svg + /logo-mark-mono-black.svg
    Mono white

    Monochrome White

    Reversed for dark merchandise, watermarks, white foil. Terracotta and sage → #FFF.

    /logo-full-mono-white.svg + /logo-mark-mono-white.svg

    Color

    Official specs
    Terracotta
    #B85B37
    RGB 184, 91, 55
    CMYK 0, 51, 70, 28
    Primary mark fill, primary buttons, key accents
    Cream
    #F4ECD9
    RGB 244, 236, 217
    CMYK 0, 3, 11, 4
    HS lettering inside mark, light backgrounds
    Sage
    #5C6A5A
    RGB 92, 106, 90
    CMYK 13, 0, 15, 58
    Small accent dot — reduced 13% for subtle integration
    Charcoal
    #241D17
    RGB 36, 29, 23
    CMYK 0, 19, 36, 86
    Wordmark, body text, UI ink
    Page Cream
    #FAF7F2
    RGB 250, 247, 242
    CMYK 0, 1, 3, 2
    Page background, gap ring around sage accent

    Typography

    Headings / Serif / Wordmark

    Fraunces

    Weights 400, 600, 700 — optical size 32 for wordmark. No ligatures in logo. Letter-spacing -0.01em (Happy) and -0.015em (Senior Pet).

    Body / UI Sans

    Plus Jakarta Sans

    Used for all body copy, UI, and brand guide text. Weights 400, 500, 600.

    Clear space

    H of circle

    Minimum clear space around any logo lockup equals the height of the terracotta circle. No other graphic, text, or edge may intrude. Measure from the outer circle edge, not the sage dot.

    • Keep ratio — never stretch, rotate, or recolor monogram
    • Do not place sage dot inside terracotta or remove gap ring
    • Do not add drop shadows or outlines

    Minimum size

    Mark: 16px

    Favicon, tiny UI. Below this, use no accent variant or increase size.

    Full: 80px wide

    Smallest readable wordmark in UI. Prefer 100px+ when possible.

    Stacked: 48px wide

    For packaging, embroidery, social profile when space is tall.

    File formats

    SVG is primary — infinite resolution, transparent background, 3000px PNG can be exported from any SVG. For EPS/PDF/PNG @3000px, open any SVG master in Figma, Illustrator, or a free converter (like cloudconvert.com) and export. The SVGs are the authoritative vector source — do not recreate from PNG.

    Favicon: use logo-mark.svg exported as 32×32 PNG + ICO. Included mono variants work on any background.

    This page is the single source of truth for Happy Senior Pet branding. If you need EPS, PDF, or 3000px PNG, convert from the SVG masters listed above. Do not re-draw, re-trace, or change colors or proportions.

    Download SVG